"Manulife - For your future" is our brand positioning statement. It defines what our brand is about and answers the question, "Why are we here?" It focuses outwardly on serving our customers but also reflects our character as a strong, reliable, trustworthy and forward-thinking Company. It expresses our commitment to excellence in financial protection, wealth and asset management and our responsible leadership for the benefit of our clients, their families, our distribution partners, shareholders, employees and communities.
　

Our Brand Character – Strong, Reliable, Trustworthy, Forward-thinking

For more than 110 years in Hong Kong, we have established our reputation as a strong, reliable, trustworthy and forward thinking Company – the four characteristics which best define our brand.

Strong

At Manulife, we like to manage from a position of strength. That's why we think being a well capitalized and highly rated public company is important.  Strength is our base and it fuels our success – for your future. Strong capital enables us to sustain high credit ratings, finance new opportunities and most importantly, maintain our commitments to our policyholders. Financial Strength Fact Sheet 　　 Our disciplined investment approach is to hold a blend of assets that drive superior returns and reduce risk for our stakeholders. This philosophy has resulted in a well-diversified, high quality investment portfolio. 　 In Hong Kong, we boast a strong full-time agency force of 4,400 professionals, together with some 1,000 staff, to serve 1.6 million customers. 　　 Manulife has more than 45,000 employees and agents and a network of distribution partners in 22 countries and territories worldwide. 　 Doing well allows us the opportunity to do good. This is reflected in our extensive community giving programs.

Reliability

Being reliable is about being there for people. We have walked our customers through the financial priorities of their different life stages for more than 113 years in Hong Kong.  Many of our agents have become friends and partners of their clients over the course of many years. Manulife is an international financial services organization that has a business presence in Hong Kong for more than a century --- and it has been a publicly listed company at Hong Kong Stock Exchange for over a decade. Such longevity cannot be achieved without being perceived as totally reliable. 　 We serve our customers through 4,400 advisors in the territory and a range of distribution partners. 　 One in every five Hong Kong people benefits from one or more of our products and services as do millions more around the world. 　 Being reliable also means being here for the community in which we live and work. 　 In 2010, Manulife employees and distribution partners volunteered more than 7,000 hours in community works.

　

Trustworthy

Trustworthy is the key pillar of our brand. Customers count on us to deliver on our promises, and more. Our business is founded on promises that help secure the financial future for our clients – and we have delivered on those promises since 1897. Manulife has been voted a trusted brand in Hong Kong for seven consecutive years, reaffirming consumers' confidence in Manulife. 　 Manulife is also trusted as "The Best Company for Financial Planning Excellence" for our commitment in developing our agents into professional financial planners that truly excel in helping customers' plan for their financial needs. 　 We are also recognized with accolades and awards for customer service, performance, client satisfaction and more.

Forward-thinking

Our forward-thinking approach also differentiates us from the competition. We started doing business in Asia in 1897. Today we have fast growing operations serving millions of customers in Asia. 　 Anticipating rising medical costs and an ageing population trend, we advocate stepping up critical illness protection and healthcare insurance coverage, and pioneer the first medical reserve concept solution "Follow Me" in Hong Kong. 　 The relocation of our Hong Kong headquarters to the state-of-the-art Manulife Financial Centre reflects Manulife's has strengthened our capacity for further expansion.  It is a reflection of our strong industry leadership and forward-thinking vision for the future. 　 We established the Manulife Charitable Foundation in 1998 with focus on supporting and promoting health and wellness activities. We are proud to volunteer our time and support our community to build a better future through ongoing community giving programs. 　 We care for the future sustainability of our environment by encouraging and participating in "green" practices and waste reduction. We were one of the first insurers in Hong Kong to produce a corporate publication in e-Book format – yet another example of our forward thinking.