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Manulife announces new "MOVE for GOOD" Challenge to promote health and help underprivileged children stay active this summer 

ManulifeMOVE members to accumulate 100 million steps and help donate 1,000 pairs of sports shoes

For Immediate Release

June 28, 2021


Hong Kong – In light of the pandemic, which led to a reduction in physical activity for many children across Hong Kong as schools were periodically suspended, Manulife has announced its second “MOVE for GOOD” Challenge to help and encourage underprivileged kids to be more active during the summer holiday, and ‘move’ their way to better health and wellbeing. MOVE for GOOD is one of Manulife’s key CSR initiatives, which motivates MOVE members to combine physical fitness with charitable giving for the betterment of society.

This summer, Manulife is inviting its MOVE members to collectively walk 100 million steps. When this goal is achieved, Manulife will partner with St. James' Settlement to donate 1,000 pairs of sports shoes to disadvantaged children across 25 primary schools in Hong Kong before the summer holiday.

“With our ‘MOVE for GOOD’ initiative, our mission is to promote a happier and healthier society by combining physical exercise with meaningful social causes. Small actions can lead to big changes, and we believe that exercise is one of the most empowering tools that can inspire and motivate others,” said Isabella Lau, Manulife Hong Kong’s Chief Customer Officer. “The closure of schools and parks, and the cancellation of various sports classes over the last year because of the pandemic meant many children haven’t been getting the exercise they need. By inviting ManulifeMOVE members to participate in this latest challenge, we aim to create a ripple effect that inspires people to stay active, and encourages underprivileged children to move their way to healthier lives.”

New “MOVE for GOOD” Overview

Registration Period Challenge Period Step Goal Benefits for the needy
June 25 – July 2 July 3 - 6 (4 days) 100 million steps 1,000 pairs of new sports shoes for underprivileged children from 25 primary schools in Hong Kong

Josephine Lee, Chief Executive Officer of St. James’ Settlement, said: “We’re excited to team up with Manulife once again to help underprivileged children in Hong Kong. In addition to academic study, we are concerned about their health under pandemic. With this initiative, we hope to encourage children to take up regular physical activity in their daily lives from a young age to maintain both physical and mental health.”

This challenge is the second wave of Manulife’s “MOVE for GOOD” initiative, which was first launched in February this year to bring together ManulifeMOVE members for charitable causes. The last challenge successfully saw members accumulate 360 million steps and help donate more than 2,200 meals to the needy over the Chinese New Year period.
First launched in 2015, ManulifeMOVE rewards customers in Hong Kong with premium discounts for being active and achieving set goals. MOVE members can get discounts on eligible policies for meeting daily average step goals: 5,000 steps per day to receive a 5% premium discount; 7,000 steps per day to receive a 7% discount; and a 10% premium discount for MOVE members who average a minimum of 10,000 steps per day.

To become a ManulifeMOVE member, please visit:



Manulife announces new “MOVE for GOOD” Challenge. By jointly achieving 100 million total steps from July 3 - 6, ManulifeMOVE members can help donate 1,000 pairs of new sports shoes for underprivileged children.

About ManulifeMOVE

ManulifeMOVE is a behaviour-linked programme that integrates activity-tracking and insurance solutions to motivate healthy habits among our customers. The flagship programme, delivered through the proprietary MOVE app, focuses on wellness. It provides access to an ecosystem of services that support our customers to take the next step in achieving better health. Designed to reward every move, the programme helps our customers make healthier lifestyle choices in both the immediate and longer term. The benefits to our customers range from healthcare partnerships that offer useful health insights to regular challenges that incentivise health improvement through wellness, entertainment and lifestyle rewards. With a strategic vision to become the ultimate engagement tool for all, ManulifeMOVE was first released in the Hong Kong market in 2015, specifically for policyholders. Also known as Manulife-SinochemMOVE in mainland China, the MOVE app is now available for customers and public users to download across six markets, including Cambodia, mainland China, Hong Kong, the Philippines, Singapore, and Vietnam via App Store or Google Play.

About Manulife Hong Kong

Manulife Hong Kong, through Manulife International Holdings Limited, owns Manulife (International) Limited, Manulife Investment Management (Hong Kong) Limited and Manulife Provident Funds Trust Company Limited. As a member of the Manulife group of companies, Manulife Hong Kong offers a diverse range of protection and wealth products and services to individual and corporate customers in Hong Kong and Macau.

About Manulife

Manulife Financial Corporation is a leading international financial services provider that helps people make their decisions easier and lives better. With our global headquarters in Toronto, Canada, we operate as Manulife across our offices in Canada, Asia, and Europe, and primarily as John Hancock in the United States. We provide financial advice, insurance, and our global wealth and asset management segment, Manulife Investment Management, serves individuals, institutions and retirement plan members worldwide. At the end of 2020, we had more than 37,000 employees, over 118,000 agents, and thousands of distribution partners, serving over 30 million customers. As of March 31, 2021, we had C$1.3 trillion (HK$7.8 trillion) in assets under management and administration, and in the previous 12 months we made C$31.3 billion in payments to our customers. Our principal operations are in Asia, Canada and the United States where we have served customers for more than 155 years. We trade as 'MFC' on the Toronto, New York, and the Philippine stock exchanges and under '945' in Hong Kong.