Manulife Announces Marketing Leadership Appointments to Drive Growth Across Chinese Mainland, Hong Kong and Macau Markets
For Immediate Release
June 29, 2026
Hong Kong — Manulife today announced key marketing leadership appointments as it continues to strengthen its position in Greater China and enhance customer value across the Chinese Mainland, Hong Kong and Macau. To drive greater integration, scale and business impact across the region, the company has appointed Celia Ling as Chief Marketing Officer for Greater China, and Alice Ma as Chief Marketing Officer for Hong Kong and Macau, effective July 1, 2026.
In her expanded role, Celia Ling will lead the overall marketing and customer strategy across Greater China. She will play a pivotal role in strengthening connectivity across markets, driving synergies and scale, and advancing shared capabilities to deliver a more integrated brand and customer experience. Her priorities include setting strategic direction, advancing data- and AI-driven growth marketing, and fostering closer collaboration across business, distribution, digital and technology teams to support business growth. She will also lead the development of more connected wealth and health propositions and services.
Since joining Manulife, Ms. Ling has led the marketing function for Hong Kong and Macau, strengthening the company’s brand, advancing its customer-led transformation, and embedding data and digital capabilities to deliver measurable business impact. She has worked closely with distribution and operations teams to drive strong performance across key metrics.
Alice Ma, who currently leads brand marketing, engagement and partnerships for Manulife Hong Kong and Macau, will assume responsibility for end-to-end marketing strategy for both markets in her new role. She will oversee brand development, customer engagement, partnerships, and growth initiatives to drive business performance and enhance customer outcomes. She will also join the Hong Kong and Macau Senior Management Team.
Ms. Ma brings over 20 years of experience in brand building, customer engagement and strategic partnerships across the insurance and hospitality sectors. Since joining Manulife in 2023, she has played a key role in strengthening the company’s brand presence and delivering impactful campaigns and partnerships in Hong Kong and Macau.
“These appointments reflect our continued focus on strengthening leadership capabilities to support our growth ambitions across the region,” said Patrick Graham, Chief Executive Officer, Manulife Hong Kong and Macau. “Celia has laid a solid platform in Hong Kong and Macau through strengthening how we connect with customers and leverage insights, and her expanded role will help drive greater integration and scale across markets. Alongside this, Alice’s appointment reflects her strong track record in elevating our brand and deepening customer engagement in both markets. I am confident they will continue to advance our growth strategy and deliver greater value for our customers.”
Harshal Shah, Chief Marketing Officer, Manulife Asia, said: “These appointments reinforce our commitment to building more connected, future-ready marketing capabilities. They reflect strong continuity and the depth of our marketing leadership. Celia’s expanded role builds on the solid foundation she has established in Hong Kong, ensuring collaboration and leveraging synergies across the Greater China region. Alice’s appointment highlights our commitment to developing leaders from within. She will strengthen local execution and continue to deliver customer-focused experiences at scale. Together, these appointments drive greater connectivity across Greater China while enhancing execution in Hong Kong and Macau.”
By evolving its marketing leadership structure, Manulife is doubling down on building a strong leadership pipeline to capture growth opportunities, while further elevating brand impact and customer experience to support growth across the region.
Photo:
Manulife appoints Celia Ling (left) as Chief Marketing Officer for Greater China, and Alice Ma (right) as Chief Marketing Officer for Hong Kong and Macau
About Manulife Hong Kong and Macau
Manulife Hong Kong has been a trusted name for more than 125 years, while we have served the Macau market for nearly three decades. Since our operations began in Asia in 1897, we have grown into one of the top-tier providers of financial services, offering a diverse range of protection and wealth products and services to over 2.6 million customers in Hong Kong and Macau. We are committed to helping make decisions easier and lives better for our customers.
Manulife Hong Kong and Macau, through Manulife International Holdings Limited, owns Manulife (International) Limited, Manulife Investment Management (Hong Kong) Limited, and Manulife Provident Funds Trust Company Limited. These entities are all subsidiaries of Manulife Financial Corporation.
About Manulife
Manulife Financial Corporation is a leading international financial services provider, headquartered in Toronto, Canada. Anchored in our ambition to be the number one choice for customers, we operate as Manulife across Canada and Asia, and primarily as John Hancock in the United States, providing financial advice, insurance and health solutions for individuals, groups and businesses. Through Manulife Wealth & Asset Management, we offer global investment solutions, financial advice, and retirement plan services to individuals, institutions, and retirement plan members worldwide. At the end of 2025, we had more than 37,000 employees, over 106,000 agents, and thousands of distribution partners, serving over 37 million customers with operations across 25 markets globally. We trade as ‘MFC’ on the Toronto, New York, and Philippine stock exchanges, and under ‘945’ on the Hong Kong stock exchange. Not all offerings are available in all jurisdictions. For additional information, please visit manulife.com.
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