Manulife Hong Kong Named Principal Sponsor of “CHIIKAWA DAYS” Exhibition
CHIIKAWA DAYS: Pop-Up @ Manulife Tower
July 7, 2025
Hong Kong – Manulife Hong Kong has announced its sponsorship of the “CHIIKAWA DAYS” Exhibition, a large-scale CHIIKAWA-themed exhibition organized by the creative brand AllRightsReserved. Opening on August 1, 2025, the exhibition will take place at K11 MUSEA and the Tsim Sha Tsui Harbourfront. This event brings together a wide array of classic CHIIKAWA scenes, all centered around the four themes of clothing, food, shelter, and action.
As the principal sponsor, Manulife aims to demonstrate its ongoing commitment to promoting emotional well-being—a key pillar of holistic health—by inviting the public to rediscover joy in life’s simple moments through the whimsical world of CHIIKAWA and friends.
CHIIKAWA has quickly become one of the most popular characters in Japan today, and is growing exponentially in popularity around the globe. In the lead-up to the “CHIIKAWA DAYS” Exhibition, CHIIKAWA characters’ art will appear in city-wide collaborations throughout Hong Kong, including a Pop-Up exhibition at Manulife Tower.
Details of the CHIIKAWA DAYS: Pop-Up @ Manulife Tower:
Date: July 7 to August 31, 2025
Location: Manulife Tower, 83 Hoi Bun Road, Kwun Tong
Free admission
The Pop-Up exhibition will feature four sets of standee art installation of CHIIKAWA and friends, offering delightful photo opportunities and a chance for fans to connect with the characters in a more personal setting.
Celia Ling, Chief Marketing Officer, Manulife Hong Kong and Macau, said: “Wellness starts with emotional well-being, and we believe the heartwarming adventures of CHIIKAWA and friends can bring moments of joy this summer to people of all ages—especially families and children. Through a series of engaging events featuring these beloved characters, we hope to inspire everyone to pause, reflect on what truly matters in life, and feel empowered to nurture their emotional well-being.”
The “CHIIKAWA DAYS” Exhibition features over 100 3D sculptures, a 9-metre-tall giant inflatable set, and lifelike recreations of beloved manga scenes. Adding a uniquely local flavour, CHIIKAWA’s illustrator Nagano has specially created an exclusive “YUM CHA” collection, transforming CHIIKAWA and friends into adorable versions of classic dim sum dishes like “har gow” and “siu mai”. For more information about the exhibition, please visit the following site: https://www.manulife.com.hk/en/individual/promotions/chiikawa-days-exhibition.
Photo:
In anticipation of the upcoming "CHIIKAWA DAYS" Exhibition, Manulife and AllRightsReserved have launched a Pop-Up exhibition at Manulife Tower, featuring standee art installations of CHIIKAWA and friends and offering delightful photo opportunities for fans and visitors.
“CHIIKAWA DAYS” Exhibition Details
| Date | August 1, 2025 (Friday) to August 24, 2025 (Sunday) |
| Location | K11 MUSEA and Tsim Sha Tsui Harbourfront "Everyday Life" Indoor Exhibition "The Giant Food Forest Sculpture Park” Outdoor Exhibition "The Ultimate Battle! Iconic Scene Outfits Showcase" Outdoor Party |
| Organizer | AllRightsReserved (ARR) |
| In Special Collaboration with | Spiralcute International |
| Principal Sponsor | Manulife |
| Ticketing Platform | KLOOK (https://chiikawadays.com) |
“CHIIKAWA DAYS” Exhibition Related Activities and Details
| Date | Activity | Details |
| July 9 (Wednesday) from 11:00 am | Second-round ticket sales |
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| August 1 (Friday) | “CHIIKAWA DAYS” Exhibition grand opening
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| August 4 (Monday) | Public store opens by reservation |
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About Manulife Hong Kong
Manulife Hong Kong has been a trusted name for more than 125 years. Since our operations started in Asia in 1897, we have grown to become one of the top-tier providers of financial services, offering a diverse range of protection and wealth products and services to over 2.6 million customers in Hong Kong and Macau. We are committed to helping make decisions easier and lives better for our customers.
Manulife Hong Kong, through Manulife International Holdings Limited, owns Manulife (International) Limited, Manulife Investment Management (Hong Kong) Limited, and Manulife Provident Funds Trust Company Limited. These entities are all subsidiaries of Manulife Financial Corporation.
About Manulife
Manulife Financial Corporation is a leading international financial services provider, helping our customers make their decisions easier and lives better. With our global headquarters in Toronto, Canada, we operate as Manulife across Canada, Asia, and Europe, and primarily as John Hancock in the United States, providing financial advice and insurance for individuals, groups and businesses. Through Manulife Wealth & Asset Management, we offer global investment, financial advice, and retirement plan services to individuals, institutions, and retirement plan members worldwide. At the end of 2024, we had more than 37,000 employees, over 109,000 agents, and thousands of distribution partners, serving over 36 million customers. We trade as ‘MFC’ on the Toronto, New York, and the Philippine stock exchanges, and under ‘945’ in Hong Kong.
Not all offerings are available in all jurisdictions. For additional information, please visit manulife.com.
About AllRightsReserved
Founded in 2003, AllRightsReserved (ARR) is a creative brand consistently reaching out to wherever creativity occurs. Being a vanguard of the art and creative scene, ARR pushes the boundaries of art and challenges the confines of the medium.
World-renowned artist KAWS has been a long-time partner of ARR for over a decade. Shortly after the inception of the joint forces in 2010, the duo quickly generated tremendous excitement & earned worldwide acclaim owing to beyond creativity & expectation. The ongoing exhibition of ”KAWS:HOLIDAY” has also been touring through Seoul, Taipei, Hong Kong, Tokyo, Bristol, Singapore, Changbai Mountain, Melbourne, Yogyakarta, Shanghai, Le Brassus, Bangkok and was also launched into the stratosphere.
Over the years, ARR has embellished public landscapes by curating various projects ranging from art installations, art projects, and exhibitions to partnering with a mélange of leading collaborators and artists from diverse backgrounds - From the cities’ most recognizable exhibition with Yayoi Kusama “DOTS OBSESSION - SOUL OF PUMPKIN” in 2007; large-scale immersive art projects of “100% DORAEMON & FRIENDS” Tour (HK & Shanghai), “PANDA GO! FEST” HK, “DOUBLE DUCKS”, “Rubber Duck Project - HK Tour”, “100 Years Before the Birth of Doraemon”,“1600+ Pandas World Tour” to “Light Rose Garden HK”; to four permanent colossal outdoor installations in China; From luxury automobile maker Rolls Royce to international IP, Netflix, gallery to museum. ARR continues to articulate artists’ stories in a never-ending continuum of creativity.
ARR offers a forward hybrid e-commerce and tangible marketplace experience to its consumers, DDT Store, positioning the creative brand as the pre-eminent contemporary art destination. DDT Store offers extraordinary pieces of pristine quality, from edition work in prints & sculpture forms to unique art pieces with meticulous detailing. It presents the results of meticulously studied collaborations, bringing to every art lover's home a slice of the energy and vibrancy fuelling creative lifestyles everywhere. ARR constantly explores the definition of art and remains committed to fostering the work.
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