Manulife and JUST FEEL Collaborate to Foster the Compassionate School Culture

Manulife has formed a long-term strategic charity partnership with the emotional education charity organization JUST FEEL. This collaboration aims to work closely with partner schools to build a Compassionate School Culture among students, teachers, and parents, creating a systemic impact. It is expected to reach over 100 Primary Schools and 150,000 students, teachers, and parents cumulatively.

This effort aligns with one of the key commitments of Manulife's "Impact Agenda," which is dedicated to empowering sustained health and well-being within the community. Maintaining health and promoting a quality life are crucial to individual well-being and the sustainability of communities, deeply affecting all aspects of our lives. By enhancing students' emotional well-being and cultivating a Compassionate School Culture in schools, this collaboration aims to advance community health and make a positive impact on promoting quality living.

5 Major Collaboration Plans:

1. Launches the "Re:FEEL School Starter Kit" for the First Time
   Manulife and JUST FEEL have collaborated to launch the "Re:FEEL School Starter Kit" (Compassionate School Programme) for the first time. Through relationship building curriculum, communication tools, and consultation services, schools can initially experience the effectiveness of the programme, fostering relationships between teachers and students and building a Compassionate School Culture.
2. Hong Kong's First¹ JUST FEEL Teacher Community
   This is the first¹ JUST FEEL teacher community in Hong Kong to promote Social-Emotional Learning and Compassionate Communication. It aims to empower teachers to effectively Social-Emotional Learning and Compassionate Communication into the school culture and explore innovative ways to promote emotional education. The community provides a platform for teachers to facilitate cross-school exchanges and collaborative learning. Through regular workshops, lectures, and online discussions, teachers will learn how to effectively integrate Social-Emotional Learning and Compassionate Communication into their classrooms, thereby promoting a Compassionate School Culture.
3. The First "My Flag Day" Encouraging Students and the Public to Express Their Feelings
   The strategic charity partnership kicks off with a ‘flag paper’ design competition, encouraging students to express their feelings through drawings. Flags will be distributed to the public during the "My Flag Day" event in the fourth quarter of this year, helping more people understand that feelings are neither right nor wrong and learn to accept their emotions.
   
4. JUST FEEL Feelings and Needs Cards (Bear Hug Edition)
   These cards, featuring playful illustrations, assist in communication between teachers and students as well as parents and children, helping students recognize and express their feelings and needs, thereby enhancing their emotional well-being. Keep an eye on Manulife's official website and social media for information on how to obtain them.
   
5. Hong Kong's First¹ JUST FEEL Financial Advisor Emotional Course
   Helping financial advisors understand and address their own and clients' feelings and needs, effectively improving empathetic communication skills and deepening client relationships.

¹ Based on comparisons with other community investment partnerships sponsored by Hong Kong's major life insurance companies as of February 2025.