Manulife and JUST FEEL Collaborate to Foster the Compassionate School Culture
Manulife has formed a long-term strategic charity partnership with the emotional education charity organization JUST FEEL. This collaboration aims to work closely with partner schools to build a Compassionate School Culture among students, teachers, and parents, creating a systemic impact. It is expected to reach over 100 Primary Schools and 150,000 students, teachers, and parents cumulatively.
This effort aligns with one of the key commitments of Manulife's "Impact Agenda," which is dedicated to empowering sustained health and well-being within the community. Maintaining health and promoting a quality life are crucial to individual well-being and the sustainability of communities, deeply affecting all aspects of our lives. By enhancing students' emotional well-being and cultivating a Compassionate School Culture in schools, this collaboration aims to advance community health and make a positive impact on promoting quality living.
5 Major Collaboration Plans:
- Launches the "Re:FEEL School Starter Kit" for the First Time
Manulife and JUST FEEL have collaborated to launch the "Re:FEEL School Starter Kit" (Compassionate School Programme) for the first time. Through relationship building curriculum, communication tools, and consultation services, schools can initially experience the effectiveness of the programme, fostering relationships between teachers and students and building a Compassionate School Culture. - Hong Kong's First1 JUST FEEL Teacher Community
This is the first¹ JUST FEEL teacher community in Hong Kong to promote Social-Emotional Learning and Compassionate Communication. It aims to empower teachers to effectively Social-Emotional Learning and Compassionate Communication into the school culture and explore innovative ways to promote emotional education. The community provides a platform for teachers to facilitate cross-school exchanges and collaborative learning. Through regular workshops, lectures, and online discussions, teachers will learn how to effectively integrate Social-Emotional Learning and Compassionate Communication into their classrooms, thereby promoting a Compassionate School Culture. - The First "My Flag Day" Encouraging Students and the Public to Express Their Feelings
The strategic charity partnership kicks off with a ‘flag paper’ design competition, encouraging students to express their feelings through drawings. Flags will be distributed to the public during the "My Flag Day" event in the fourth quarter of this year, helping more people understand that feelings are neither right nor wrong and learn to accept their emotions.
- JUST FEEL Feelings and Needs Cards (Bear Hug Edition)
These cards, featuring playful illustrations, assist in communication between teachers and students as well as parents and children, helping students recognize and express their feelings and needs, thereby enhancing their emotional well-being. Keep an eye on Manulife's official website and social media for information on how to obtain them.
- Hong Kong's First¹ JUST FEEL Financial Advisor Emotional Course
Helping financial advisors understand and address their own and clients' feelings and needs, effectively improving empathetic communication skills and deepening client relationships.
Latest News
Parenting Seminar and Experience Workshop
Better communication with your children starts with understanding your own emotions.
Manulife and JUST FEEL will host a parent seminar and workshop featuring simple, practical self-reflection and communication exercises. The sessions will help parents recognise stress and emotional needs, adopt more compassionate ways to communicate and strengthen their connection with their children. By supporting healthy family relationships and emotional well-being, these sessions aim to help families thrive today and build resilience for the future.
Parenting Seminar and Experience Workshop
Parent Seminar: “Parents Get Tired Too: Self-Care before Childcare”
Date: October 3, 2026 (Saturday)
Time: 3pm – 4pm
Venue: Hong Thai Expo and Business Centre (5/F, United Centre, Admiralty, Hong Kong)
Target Audience: Parents of children aged 6-12
Fee: Free of charge
Speaker: Raymond Yang, Co-founder and Executive Director of JUST FEEL
Language: Cantonese
Registration Link: https://world-mental-health-day-campaign.eventbrite.hk
Interactive Workshop: “Unlock the Dialogue: Reconnecting with Your Child”
Date: October 3, 2026 (Saturday)
Time: 4:15pm – 5:15pm
Venue: Hong Thai Expo and Business Centre (5/F, United Centre, Admiralty, Hong Kong)
Target Audience: Parents of children aged 6-12
Fee: Free of charge (A HK$50 refundable deposit will be collected upon registration and refunded in full upon attendance, please refer to the registration link for further details.)
Language: Cantonese
Registration Link: https://world-mental-health-day-campaign.eventbrite.hk
My Flag Day 2026
A single flag can be the first step towards expressing how we feel. “My Flag Day” will return to the community, inviting members of the public to choose a flag that best represents their emotions in the moment—to pause, check in with themselves and express their feelings openly. By encouraging emotional awareness and open conversations, the initiative helps foster stronger relationships and healthier, more connected communities.
Date: October 10, 2026 (Saturday) Morning
Location: Area such as Causeway Bay, Kowloon Bay, Tseung Kwan O, Yuen Long and Tai Po.
Unlike traditional flag days that focus on fundraising, “My Flag Day” invites people to choose and wear a “Feeling Flag” — designed by local primary school students — that represents how they feel in the moment: happy, excited, angry, warm, sad, or scared. These flags reflect both positive and negative emotions, reminding everyone that feelings are not right or wrong — they deserve to be heard, accepted, and understood.
Past Events
2026 “My Flag Day” Flag Design Competition Awarded Design Exhibition and Emotional wellbeing interactive experience
Manulife, together with the emotional education charity JUST FEEL, is co-organizing the “My Flag Day” Flag Paper Design Competition Awarded Design Exhibition and Emotional Well-being Interactive Experience this year. The exhibition showcases awarded and selected artworks created by primary school students, alongside a series of interactive experiences encouraging the public to pause, recognize, and embrace their feelings.
During the exhibition period, visitors can appreciate the students’ artworks and take part in thoughtfully curated emotional well-being interactive experiences co-created by Manulife, JUST FEEL, and In Time Of: Emo House, fostering deeper self-understanding and emotional awareness.
Date: May 7 (Thu) to May 17 (Sun), 2026 (Award Ceremony and Emotional Well-being Interactive Experience: May 8, 2026)
Venue: AIRSIDE G/F Plaza, G/F Pop-up Zone and 3/F
Hong Kong’s first “My Flag Day”
Manulife has been committed to supporting mental and emotional well-being. We are proud to co-host Hong Kong’s first-ever “My Flag Day” with JUST FEEL on October 18 (Sat). This meaningful initiative encourages the public to care for themselves by recognizing and expressing their emotions — further reinforcing our commitment to emotional wellness.
Date: October 18, 2025 (Saturday) Morning
Location: Area such as Causeway Bay, Kowloon Bay, Tseung Kwan O, Yuen Long and Tai Po.
Unlike traditional flag days that focus on fundraising, “My Flag Day” invites people to choose and wear a “Feeling Flag” — designed by local primary school students — that represents how they feel in the moment: happy, excited, angry, warm, sad, or scared. These flags reflect both positive and negative emotions, reminding everyone that feelings are not right or wrong — they deserve to be heard, accepted, and understood.
Emotional Interactive Exhibition
During April 24 to April 29, 2025, Manulife and JUST FEEL exhibited outstanding student works from the "My Flag Day" Flag Paper Design Competition to the public at Atrium, Level G, Kai Tak Mall 2. The Emotional interactive Exhibition featured 5 emotion-themed interactive installations, including "Reflection Station", "Needs Station", "Sharing Station", "Care Station", and "Signal Station". The public can not only take photos for memories but also become more aware of their emotional well-being and that of their friends and family.
"My Flag Day" Flag Design Competition
Emotions are neither right nor wrong. Manulife and JUST FEEL co-organized the "My Flag Day" flag design competition, inviting primary school students across Hong Kong to participate. Through creativity and design, the competition encourages students to understand, accept, and express both positive and negative emotions, avoiding suppression.
The "My Flag Day" flag design competition involved more than 50 primary schools and 2,700 students. Flags will be distributed to the public at the "My Flag Day" event at the end of the year, helping more people understand and accept their emotions.
¹ Based on comparisons with other community investment partnerships sponsored by Hong Kong's major life insurance companies as of February 2025.
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